Digital Soul: Designing with a Print Perspective

Building Conceptual Links Between Past and Future Communication

From a vantage point, deeply rooted in the appreciation of print, our choices in the Mail app icon and the retired iCards service were like odes to the golden era of print and analog communication. During a time teeming with digital transformations, these small yet intentional design elements served as a soulful touch, a nod to the tangible medium that preceded the obsession with all things digital.